I looked around the forum to see if this had come up and I was surprised when I did not find anything about it!

In Friday's USA TODAY Super Bowl Section there is a Full Page Ad featuring the New Sahara movie Poster!

I wonder how much that had to cost! It looks like Paramount is doing big promoting now with that and the Super Bowl Trailer.

Seems kinda early to be doing so much promotion. Hopefully whatever buzz it creates among the general public doesn't wear off by April.