The introduction of the new technology might be a hard sell to physicians, patients and insurers, said Brozak, because doctors are reluctant to take chances with severely depressed patients. But if the machines catch on and gain wider acceptance, they could take a bite of the $12.5 billion industry for antidepressant drugs.
I ask what will the drug industry think of their profit margin shrinking in light of the above.....For so long they have had the larger share and say in this market, and been quite happy to push their ' happy pills'......